About Us

FinFit combines expert financial knowledge and storytelling prowess to transform complex concepts into engaging content that drives thought leadership for financial firms.

We are backed by a team of CFA charterholders and PhD in economics from prestigious institutions like JPMorgan and BlackRock.

Get To Know

In a Competitive Finance Landscape

We create the right content for your right clients at the right time.

Our Mission

FinFit's mission is to establish financial services firms to become thought leaders by transforming complex financial concepts into clear, engaging content.

Our Vision

Our vision is to be the leading provider of narrative solutions in the financial services industry, leveraging our extensive banking and technical expertise.

Our Vision

FinFit's mission is to establish financial services firms to become thought leaders by transforming complex financial concepts into clear, engaging content. ​

Our Mission

Our vision is to be the leading provider of narrative solutions in the financial services industry, leveraging our extensive banking and technical expertise. ​

Our Story

Welcome to FinFit

In the financial services industry, a significant challenge is bridging the gap between technical expertise and effective communication. While marketing professionals excel in content creation, they may lack deep financial knowledge, and technical experts like portfolio managers often struggle with storytelling or lack time for client communications. This can impede trust and engagement with audiences.

At FinFit, we address these challenges. Our team, which includes seasoned professionals from prestigious institutions like JPMorgan and BlackRock, brings a blend of CFA credentials, PhDs in Economics, and extensive experience in media and marketing. We specialize in turning complex financial concepts into clear, compelling narratives, helping our clients connect meaningfully with their audiences and build trust.

FinFit

Meet The Team

Charlene Hui Cong, CFA

Founder and Senior Editor

Tiffany Hopkins

PhD Candidate in Economics, Senior Editor

Raphael Mueller, CFA

Senior Advisor

Jakob Schaad

Senior Advisor

John Woods

Advisory board members

Jean Louis Nakamura

Advisory board members

Jakob Schaad

Advisory board members

Jade Canos

Advisory board members

Jade Canos

Advisory board members

Our Services

Elevating Your Financial Narrative: A Comprehensive Suite of Services

Our expertise extends to crafting compelling brand stories, executive personal branding, and boosting financial literacy, ensuring a blend of industry insight and content excellence to connect and influence in the financial sector.

Content Strategy and Brand Story

Elevate Your Brand's Voice.

Blogs, Videos, Case Studies and Reports

Transform Information into Engagement.

Social Media Strategies for SMEs

Maximize Your Social Media Impact.

Personal Branding for C-Level Executive

Build Your Influence, Elevate Your Impac

Offer

For small and medium-sized Enterprises

Social media offers a potent platform to engage directly with customers and build brand affinity. Our bespoke social media strategies are crafted to enhance your online presence, boost engagement, and drive business results. From insightful platform analysis to creative content production, we empower your brand to shine on social media.

Millestone

Digital Marketing Agency's Trade Achievements

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Charlene Hui Cong, CFA

Founder and Senior Editor

Charlene has over 10 years in the asset and wealth management industry. Starting her career as a banking journalist, she is a Chartered Financial Analyst.

Tiffany Hopkins

PhD Candidate in Economics, Senior Editor